Socioeconomic Factors Influencing Mass Media Exposures to Family Planning Information among Married Women in South-West Nigeria

Abstract

The role of socio-economic factors in mass media exposures to family planning information among married women cannot be over-emphasized in South-West Nigeria. Hence, this paper examines socio-economic factors influencing mass media exposure to family planning information among married women in south-west Nigeria. The study employed the Nigeria Demographic and Health Survey (NDHS) dataset-2013, in which 3,784 women belonging to 15-49 years were selected. The data were analyzed using descriptive, chi-square tests, and multivariate (logistic regression). The results of this study indicate that state of residence, place of residence, age, educational level, religion, wealth index, and employment status have significant relationships with married women’s exposures to family planning information on radio, television, and newspaper magazines. The paper recommends that married women in urban centers of south-west Nigeria need to be more effective in accessing family planning information on radio, television, and newspapers.